I Love Taimei has been running since October 2009 under CEO Phoebe Wang and CMTO Yadah Wang — bringing the bold, chaotic energy of Taiwan's night markets to Singapore. What started as a fast food takeaway kiosk tucked behind Bugis Village has grown into a homegrown brand with 14 outlets island-wide. That's 17 years of Taiwan night market flavours, built and scaled from scratch.

A Kiosk Behind Bugis Village

Picture October 2009. Phoebe had a clear vision: replicate the kind of food you'd grab on a plastic stool at Shilin Night Market or Raohe Street — the XXL fried chicken, the bubble tea, the crispy little snacks you eat while walking. Not a full sit-down restaurant. Not a café. A kiosk. Fast, casual, affordable.

The first spot was about as unglamorous as it gets: a small takeaway counter behind Bugis Village. High stools, self-service, orders ready in minutes. But the food hit. Singaporeans who'd visited Taiwan recognised the flavours immediately. Those who hadn't got a taste of what they'd been missing.

It wasn't a viral moment or a marketing campaign that grew the brand. It was word of mouth from people who came back the following week, and the week after that.

What Makes I Love Taimei Different

There are a few things that set ILTM apart from the generic bubble tea chains and fried chicken spots that have come and gone.

First: the food is prepared with no pork and no lard. That's not a dietary footnote — it means the menu is genuinely inclusive for everyone, from Muslim friends and family to those who simply prefer not to have pork in their meal. You can bring the whole group without having to check the menu twice.

Second: it's women-owned, and has been from day one. Phoebe Wang and Yadah Wang have run and scaled this brand themselves. In an F&B industry that skews heavily male at the top, that matters.

Third: the brand has stayed focused. While plenty of F&B concepts chase trends and rebrand every few years, ILTM has stuck to what it knows — Taiwan-inspired recipes, street food formats, and neighbourhood locations that don't require a trip to the CBD. The kiosk model wasn't a compromise; it was the whole point.

From One Kiosk to 14 Outlets Islandwide

From that single kiosk behind Bugis Village, I Love Taimei has quietly built a presence across Singapore that most food brands would envy. Today there are 14 outlets covering the north, south, east, and west — not clustered in tourist-heavy malls, but spread across neighbourhoods where people actually live.

You'll find them in places like:

And another 11 outlets across Tampines, Clementi, Bishan, Serangoon, Sengkang, Bukit Batok, Sembawang, Eunos, Petir Road, and more. The full list is at ilovetaimei.com/places/.

That kind of footprint takes years to build. It also means there's probably one near you.

The Menu That Started It All

The menu has evolved since 2009, but the core has always been Taiwan night market staples done well. Here's what's been drawing people back — and if you want the full breakdown, the I Love Taimei menu guide covers every category in detail.

XXL Taiwan Fried Chicken — the dish that put ILTM on the map for a lot of Singaporeans. Enormous, crispy, seasoned the way it's supposed to be. This is the one people bring their Taiwanese friends to verify. If you want to know exactly why it's worth the queue, the deep-dive on Taiwanese popcorn chicken in Singapore explains the whole category.

Brown Sugar Bubble Tea — the brown sugar wave hit Singapore hard a few years back, and ILTM was already there. Rich, not cloyingly sweet, proper pearls.

Braised Chicken Lu Rou Fan — ILTM's no-pork take on the Taiwanese braised rice classic. The traditional lu rou fan uses pork belly, but ILTM's version swaps in braised chicken — same rich, saucy comfort over rice, without the pork. Done well.

Taiwan Tempura — not Japanese tempura. Taiwan tempura is the night market kind: savoury, slightly chewier batter, usually eaten on a stick. Exactly the snack you'd grab while walking.

The full menu is at ilovetaimei.com/menu/ — worth a look if you haven't been in a while, because the drinks menu in particular has grown considerably. And if you have questions about ordering, dietary options, or how delivery works, the I Love Taimei FAQ has you covered.

Try It For Yourself

Seventeen years in, I Love Taimei is still run the same way it started: fast, casual, and focused on food that's worth coming back for. Phoebe and Yadah have built something that lasts — and with 14 outlets across Singapore, you've got 14 reasons to try it.

Order online for delivery or pickup: go.momos.com/ilovetaimei

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