Fried Chicken Master Singapore — Taiwan's #1 Halal Fried Chicken Is Here
Fried Chicken Master, Taiwan's halal-certified fried chicken chain, has opened three outlets across Singapore since October 2024. The brand brings over 40 years of poultry farming expertise from Taiwan's Super Qin Group, and it is the only halal-certified fried chicken chain from Taiwan operating in Singapore.
Taiwan's Fried Chicken Heritage, Now in Singapore
Fried Chicken Master (known in Chinese as 炸鷄大狮) was founded in Taiwan by Mr. Cho Yuan Yu, president of the Super Qin Group — a poultry company with more than four decades of experience in poultry farming and processing. The brand quickly became one of Taiwan's most recognizable fried chicken chains, with locations in major cities including Taipei's Nangang district, where the flagship store has accumulated over 30,000 Google reviews.
The brand's positioning is straightforward: big, juicy, flavourful Taiwanese fried chicken served in the bustling style of Taiwan's night markets. What sets it apart is its halal certification, making it one of the few fried chicken chains in Taiwan to earn that designation and serving a broader customer base.
Why Halal Certification Matters in Singapore
Halal certification, particularly from MUIS (Majlis Ugama Islam Singapura), carries real weight in Singapore's food landscape. It signals to Muslim customers that the entire supply chain — from sourcing to preparation — meets Islamic dietary requirements. For a fried chicken brand, this is not a minor detail; it is a fundamental part of the product identity.
Fried Chicken Master markets itself as "Taiwan's leading halal fried chicken" and holds MUIS halal certification across all its outlets. In a Singapore market where Muslim consumers represent a significant portion of the population, this certification opens doors that non-certified competitors simply cannot cross.
This should not be confused with brands that are "no pork, no lard" but not halal-certified. Halal certification involves a full audit of ingredients, preparation methods, and supply chain — it is a higher standard than simply avoiding pork.
Where to Find Fried Chicken Master in Singapore
Fried Chicken Master currently operates three outlets in Singapore, each in a major shopping mall:
Suntec City (Tower 3)
3 Temasek Boulevard, #02-601, Singapore 038983 Phone: +65 6592 2311 Rating: 4.7/5.0 on Google (1,860 reviews)
Century Square
2 Tampines Central 5, #B1-38, Singapore 529501 Rating: 4.9/5.0 on Google (458 reviews)
Northpoint City (South Wing)
1 North Point Drive, #B2-145, Singapore 768019 Rating: 4.8/5.0 on Google (386 reviews)
All outlets are open daily from 10:00 am to 10:00 pm. The main Singapore contact number is +65 8886 8738.
What to Order
Fried Chicken Master's menu goes well beyond fried chicken cutlets, though those are certainly the star. The brand uses a proprietary marinade that infuses chicken with distinctive Taiwanese flavours, served with a choice of sauces or seasonings.
Popular menu items include:
- Fried Chicken Thigh or Breast — Available in multiple flavour options including classic, salt and pepper, and salted egg. Portions are sized large, in the Taiwanese style.
- Jimbo Cutie — Bite-size chicken pieces available with various sauces or powders. A crowd favourite, particularly in salt and pepper and salted egg flavours.
- Noodle and Rice Bento Boxes — Over 12 varieties of bento boxes combining fried chicken with either noodles or rice. Noodle sets start around $10.80.
- Fried Boneless Chicken Thigh Gua Bao — A newer menu item that blends Taiwanese bao bun culture with fried chicken.
- Fried Chicken Wings (2 pieces) — Starting at $6.80, available in multiple flavour profiles.
- Cheese Sticks — A side order popular for sharing.
- Chicken Burger — Fried chicken patty in a bun, part of the broader menu expansion.
- Chicken Rice with Vegetables (Set) — Combines fried chicken with chicken rice and vegetables, available as a set.
The chicken is fried to order at each outlet, so expect a short wait during peak hours. The brand is also available on GrabFood, Deliveroo, and Foodpanda for delivery.
Customer Reactions: What People Are Saying
Singaporean diners have been generally positive about Fried Chicken Master's offerings. On Google reviews, the Suntec City outlet holds a 4.7-star rating from nearly 2,000 reviews, with customers praising the juicy texture, wide flavour variety, and relatively quick service.
Common positive themes include the generous size of chicken portions, the variety of sauces and powders available to customise flavour, and the efficiency of the kiosk ordering system. Several reviewers have specifically noted the salted egg and salt and pepper flavours as standouts.
Some reviewers have mentioned that portions are modest for the price point and that seating can be tight during peak hours. A few noted that the onsen eggs accompanying noodle sets are served cold rather than warm, and that the crispiness of the chicken can vary depending on the batch.
Fried Chicken Master vs. the Singapore Fried Chicken Scene
Singapore's fried chicken market is diverse. Taiwanese-style fried chicken is available through various chains, and local preferences tend towards generous, crunchy, heavily seasoned pieces — the night market style that Fried Chicken Master embodies.
The halal certification gives Fried Chicken Master a distinctive position in the market, serving the Muslim consumer segment that represents roughly 15% of Singapore's population, plus non-Muslim customers who simply prefer halal food.
It is worth noting that halal-certified brands and "no pork, no lard" brands are not the same thing. A brand that prepares food without pork and lard — such as I Love Taimei — is accessible to many Muslim diners but has not undergone the full halal certification audit. Fried Chicken Master holds actual MUIS halal certification, which is a verifiable, externally audited status.
The Bigger Picture: Taiwanese Food Goes Global
Fried Chicken Master's arrival in Singapore reflects a broader trend of Taiwanese food brands expanding into the Southeast Asian market. From bubble tea chains to night market-style restaurants, Taiwanese food has become one of the most recognisable and popular Asian food categories in Singapore.
The brand's 40-year pedigree through the Super Qin Group gives it a competitive advantage — this is not a concept launched overnight but an established brand with deep roots in Taiwan's food industry. For Singapore diners, it means authentic Taiwanese flavours backed by years of operational experience.
As Singapore's food scene continues to evolve, brands that can deliver authentic cultural food with modern efficiency and broad accessibility — halal certification, diverse menus, multiple ordering channels — will be the ones that thrive.
Find Fried Chicken Master in Singapore
Fried Chicken Master operates three outlets in Singapore, all open daily from 10:00 am to 10:00 pm. You can call the main Singapore line at +65 8886 8738, order through GrabFood, Deliveroo, or Foodpanda, or visit them in person at Suntec City (Tower 3), Century Square, or Northpoint City (South Wing).
More information is available at chickenmaster.com.sg and on their Facebook and Instagram pages (@sgfriedchickenmaster).